Venmo is the popular payment app that takes the awkwardness out of transactions. But with the brand’s awareness plateauing, they needed a new way to get their message to the world. So, we gave them something everyone could get behind. A rally cry to Pony Up! Our nationwide campaign launched with a :60 and set of :15’s, as well as painted billboards in our key cities. On top of that, we created tons of local assets to support the cause, including pizza boxes, coasters, merch, temporary tattoos, and one unforgettable, hairy ride-share experience.