RAC "Tear You Down"
As a member of the Martin Agency's Kitchen, I had the amazing opportunity to make a music video for a group called RAC.
After coming up with a storyline more complex than some movies, we worked all summer to build the idea out. And Since
you'll probably be wondering this after you watch the video, no, it has nothing to do with the Illuminati.
The Collective Identity
We didn't even know it until we went to see the show, but RAC had taken the symbol and adopted it as his new logo, incorporating it into his live sets and apparel.
Jewelry
We custom designed and hand-made all of the jewelry for the video, basing each design on the three basic elements found in the RAC logo.
Fashion
RAC is a remix artist, but instead of crazy dubstep drops, his remixes are clean and simple. We wanted the design of the collective to
reflect this "cleansing" approach, and partnered with Need Supply Co. in Richmond to bring the style of our collective members to life.